Whether you're a budding start-up or a large enterprise looking to expand your empire, both customer service and digital marketing should be at the core of your business strategy. In today's fast-paced, hyper-connected digital world, the average consumer is no longer susceptible to plastic promotional campaigns or static banner ads. No, these days, people [...]
Albert Einstein once said " The definition of insanity is doing the same thing over and over again, and expecting a different result." If you're not actively using social media to propel your business online, and still expect better results eventually, well ..... Social media has created a revolution online. Platforms such as Twitter [...]
Brand advocacy is the pinnacle of SOCIAL CURRENCY. You cannot buy it, but you can certainly build it. There is certainly no denying that businesses, entrepreneurs and marketers are now beginning to take advantage of brand advocates in order to tell their brand’s story in social channels, such as Facebook, Twitter and even LinkedIn. [...]
The online marketing space is crowded. Too many choices and ultimately confusing for many who dare not dip their toe in the water. It is no surpirse that social media marketing and networking appears to be growing, particularly on mobile. Organic search for example has just become too difficult, unless you know what you're [...]
So you think you have it made ? You have great content on your website, a valuable in-demand service or product and a vibrant, growing and loyal community. So, Google is likely to reward you with high SEO rankings in its search engine. Correct ............EVENTUALLY. It is absolutely understandable if a business wants to [...]
Well, actually .. what we are going to be talking about here is ethical theft ! In our previous blog article, we talked about the impending Mobilegeddon:April 21 2015, when Google is updating it's mobile search algorithm which will mean your website will decrease in Google search rankings if it is not [...]
Not long ago, Google announced that as of April 21 2015, they will be shaking things up: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal". This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." That's a [...]
With the rapid growth of adoption of social media in the B2B space, social selling is definitely the latest trend to be buzzing in the marketplace. Social selling using LinkedIn is seen as a positive growth area considering the constant reminder we inevitably get that the LinkedIn demographic is predominantly professional with an average [...]
Online marketing is all about attention getting. However everyone with a web presence , blogger or not, often struggles to get attention, let alone achieve viral content marketing, at least for the right reason anyway. On the one hand, everyone wants their content to go viral. On the other hand, we want to [...]
While creating a Top 10 Social Media Marketing Trends in 2015 list, it was always going to be difficult to avoid mentioning content marketing. Now, content marketing has figured prominently in the last few years worth of predictions. Some may have been hoping that this was a fad, and a more convenient and less [...]
Creating an email list, and driving repeat business from this list is one of the most important things you can do for your business, according to Forrester research. Statistics indicate that a huge advantage for businesses is that email marketing offers a 20% open rate, and only a .3% opt-out rate. But to achieve [...]
Measuring Blogging and Social Media Marketing Performance Ok ... you've finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts. Now, you are sure they're going to rock. But how will you really know how effective your messages are. And how can you [...]
"More". One word that according to MarketingProfs and Content Marketing Institute's findings, simply describes the state of content marketing. More and more B2Bs are spending more, adopting new tactics, and distributing more content than ever before. For example, on average, B2B marketers are spending 33% of their marketing budgets on content marketing. The revolution [...]
If you want to dominate local search results for your business or organisation, the you need to stop playing "Peek-A-Boo" . Who knew that this age-old game could teach us a thing or two about local SEO. Now there are 2 sides to this game. The first is that this is how it feels [...]
It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn't need to be. To maximise a business's success online requires systematic, well thought out planning and execution. It has been said that online marketing is a mix of science and art. [...]
Want to know how social media is being used by marketers in 2014, and what strategies are proving effective ? Our friends at Social Media Examiner recently commissioned its 6th annual 2014 Social Media Marketing Industry Report to understand how marketers are using social media. Over 2,800 marketers were surveyed for this [...]
The mobile marketing landscape is a marketer's final frontier. While it is fraught with many perils, it is also teeming with opportunities for those with the right knowledge and skills. WebDAM have created an interesting infographic presenting 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile [...]
Attention Business Owners As a business owner, wouldn't it be great if you could: * Ramp up natural traffic to your website, * Be found on Google for more search terms, and * Grow your business online & make more money? If you want to increase organic traffic by more than [...]
There is so little going on in Social Media at the moment ... NOT ! LinkedIn Hits 50 Million Members in Asia Pacific, 5 Million In Australia While there are 5 million accounts in Oz, 3.3 million are active on a monthly basis. Guess what ? LinkedIn is not blocked in China, whereas [...]
Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram .... At one stage or another pundits predicted they would not last. Well, not only are they still here ( Facebook ~ 10 years old ), many have flourished. What are the similarities and differences between our favourite Social Media platforms ? Here is a quick look, from [...]
