One word that according to MarketingProfs and Content Marketing Institute’s findings, simply describes the state of content marketing. More and more B2Bs are spending more, adopting new tactics, and distributing more content than ever before.
For example, on average, B2B marketers are spending 33% of their marketing budgets on content marketing.
The revolution occurred [because]
the audience is now in charge.
— Brian Alvey ( Weblogs, Blogsmith )
Brian Alvey explains that while some brands have been publishers since Day 1, more and more B2Bs want to be publishers themselves, embracing content marketing, rather than just running ads.
Here is a wonderful infographic from our friends at Uberflip describing the growing trend of content marketing adoption.
- 78% of CMO’s believe custom content is the future of marketing ( Source: MarketingProfs )
- B2B companies that blog generate 67% more leads ( Source: Newscred )
- Website conversion rate is 6x higher for content marketing adopters ( Source : Kapost )
- Content marketing costs 62% less than traditional forms of marketing (Demand Metric)