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7 Important Email Marketing Tips For 2014

Recently, email has been touted as ... the new 'email'. What does this mean ? Simply put, despite the growth and proliferation of Social Media, email remains one of the most effective means of both distributing your message or offer, and subsequently engaging with your target market. But many businesses seem to struggle with [...]

By |2017-07-02T09:54:55+00:00January 15th, 2014|Email Marketing|Comments Off on 7 Important Email Marketing Tips For 2014

Top Digital Marketing Trends of 2014

Digital Marketing continues to be a dominant advertising force for businesses regarless of whether they have a strong online presence or not. Here are 3 of what we think will be the most influencial trends for 2014 and beyond. PAID ADVERTISING It was inevitable, wasn't it ? Some of the most profitable online marketing [...]

By |2017-07-02T10:00:58+00:00December 24th, 2013|General marketing|Comments Off on Top Digital Marketing Trends of 2014

Where To Find Free Images For Your Social Media and Web Blogs

  I have to admit that finding and securing images has to be the bane of all online marketers, regardless of whether it is for our Social Media assets, or whether it is simply to spice up our website articles. Particularly with Social Media, expressing your brand online is becoming a much more visual [...]

By |2017-07-02T10:01:50+00:00November 21st, 2013|General marketing|Comments Off on Where To Find Free Images For Your Social Media and Web Blogs

Amazing Pinterest Marketing Statistics To Grow Your Business

Although Pinterest is the 3rd largest social media site after Facebook and Twitter, and a relative infant with regard to social media marketing,  statistics tell us that to ignore it would be unwise. Here are some amazing Pinterest Marketing statistics that should easily sway you to include Pinterest in your social media marketing arsenal. [...]

By |2017-07-02T10:03:04+00:00October 24th, 2013|Social Media|Comments Off on Amazing Pinterest Marketing Statistics To Grow Your Business

8 Social Media Marketing Mistakes and How To Avoid Them

Social media marketing mistakes are many and most are unforgiving. For those of you who are just starting out in social media marketing, you certainly want to avoid the major ones. For those of you who are active and successful in Social Media Marketing, you are probably thinking, " ONLY 8 !".   Yes, [...]

By |2017-07-02T10:04:06+00:00September 22nd, 2013|Uncategorized|Comments Off on 8 Social Media Marketing Mistakes and How To Avoid Them

7 Best Sources for Targeted Traffic

Where do we find the best sources for targeted traffic, and what do we have to do to get them to work for us? In this article, we start exploring some well known, and some lesser known volcanoes of paid traffic that can be turned on like a faucet, by anyone. These include: Google [...]

By |2017-07-02T10:06:44+00:00August 16th, 2013|General marketing|Comments Off on 7 Best Sources for Targeted Traffic

Google Adwords Tips – Optimise Your Ad Budget

  Tried and true Google Adwords tips are essential to ensuring that you get bang-for-your-buck for your Google Pay Per Click campaigns. Adwords can be a complex beast to many businesses, but it doesn't need to be. However, it is also important to realise that simply choosing a few keywords to target will not [...]

By |2017-07-02T10:18:22+00:00July 29th, 2013|General marketing|Comments Off on Google Adwords Tips – Optimise Your Ad Budget

Hot Tips To Improve Your LinkedIn Presence – Phase 2

Remember how we impressed upon you how large and compelling the LinkedIn network is, and how critical it was to have a top-notch, best-practise built presence on LinkedIn ? Well, as it turns out, it would have been a crime to leave you with the view that 10 tips alone would be enough to [...]

By |2017-07-02T10:19:58+00:00June 23rd, 2013|Social Media|Comments Off on Hot Tips To Improve Your LinkedIn Presence – Phase 2

Hot Tips To Improve Your LinkedIn Presence – Phase 1

With over 200 Million users from over 200 countries worldwide, LinkedIn is growing at over 170 thousand new users every day.  As the largest professional and business social networking site, it caters for both B2B, B2C and particularly those looking for employment. And with dizzying performances on the public stock market, indicating it is not [...]

By |2017-07-02T10:20:51+00:00May 15th, 2013|General marketing|Comments Off on Hot Tips To Improve Your LinkedIn Presence – Phase 1

Top Social Media Management Tools For Your Business

Increasingly, businesses are finding they need access to top Social Media management Tools to help automate their online marketing efforts. As businesses and professionals alike embrace social media more and more, they are finding that one of the major challenges facing them include finding the best way to manage multiple social media platforms, via [...]

By |2017-07-02T10:21:30+00:00April 18th, 2013|Home Page Carousel, Social Media|Comments Off on Top Social Media Management Tools For Your Business

The Rise and Rise of Social Media Networks

Considering the topic, maybe you think I'm going to talk about the Big "F". Or maybe the Big "G". Or even the growing "Y". Well, I will mention these social media networks, but we'll be focussing on the disruptive rise of the challengers to Facebook, Google+ and Youtube. The minnows, so to speak. But [...]

By |2017-07-02T10:22:39+00:00March 17th, 2013|Social Media|Comments Off on The Rise and Rise of Social Media Networks

Why Your Customers ( And Competition ) Are Embracing Mobile Marketing

The Age of Mobile is upon us. The smartphone is everywhere. I mean everywhere ! And they seem to be inseparable from their owners regardless of venue. Bedrooms, subways, theme park rides, swimming pools, bathrooms. Apparently we absolutely need to be within arm's reach. Just in case we need to search, tweet, text or [...]

By |2017-07-02T10:24:25+00:00February 23rd, 2013|General marketing|Comments Off on Why Your Customers ( And Competition ) Are Embracing Mobile Marketing

How Social Media Marketing Can Help Your Business In 2013

In 2013, social media marketing via sites like Facebook, Twitter, Google Places, and LinkedIn is set to become an increasingly valuable marketing strategy for small and medium sized businesses. These sites require very little monetary input and are simple to use, allowing companies with limited resources to compete with much larger corporations. More importantly, [...]

By |2017-07-02T10:25:14+00:00January 16th, 2013|General marketing|Comments Off on How Social Media Marketing Can Help Your Business In 2013

The 10 Best Mobile Apps of 2012

Without dispute, 2012 was a record breaking year at many levels for Mobile App Marketing, Mobile App developers, App markets, and ultimately, consumers themselves. Yes, the numbers below have definitely changed since releasing this article. Any numbers associated with App downloads, and Apps available in markets, are slippery suckers. We know some authorities hesitate [...]

By |2017-07-02T10:26:44+00:00December 15th, 2012|Mobile Apps|Comments Off on The 10 Best Mobile Apps of 2012

How QR codes can light up your marketing efforts

Without doubt, QR codes are a cost-effective and fun marketing tool for businesses. According to a Mobio Technologies study, the use of QR codes has increased by over 9,840% for the second quarter of 2011 compared to the same period a year earlier. And this trend is ever increasing, as businesses recognise the simplicity [...]

By |2017-07-02T10:27:23+00:00November 7th, 2012|General marketing|Comments Off on How QR codes can light up your marketing efforts

Ignoring Online Marketing Is Like Opening A Business But Not Telling Anyone

  There are many pieces of the puzzle regarding maximising your business presence online. Some may be more important than others, depending on your business, and marketing strategy. But rest assured, without careful consideration and execution of some or all of the puzzle pieces below, you risk remaining 'invisible' to your customers and potential [...]

By |2017-07-02T10:28:09+00:00October 1st, 2012|General marketing|Comments Off on Ignoring Online Marketing Is Like Opening A Business But Not Telling Anyone

MOBILE WEBSITES – The Hidden Sales Funnel

So, you have a smoking business website. GREAT ! The only problem is, that you probably don't realise when someone actually views your website on a mobile phone or tablet, it actually looks terrible. Is this the web designer's fault ? Maybe . Can you do something about it ? Definitely . Should you [...]

By |2017-07-02T10:32:28+00:00September 2nd, 2012|Home Page Carousel|Comments Off on MOBILE WEBSITES – The Hidden Sales Funnel

Mobile Apps – The New Internet?

After nearly 20 years since the birth of the World Wide Web, research is finding that people are spending more and more time having the "web experience" on sleeker, slimmer Mobile Apps, than on the traditional 'net. Think about it : Facebook, Email, Twitter, Skype, RSS feeds , WhatsApp , and directory apps. Does [...]

By |2017-07-02T10:36:10+00:00August 3rd, 2012|Home Page Carousel, Mobile Apps|Comments Off on Mobile Apps – The New Internet?

7 Reasons Why Your Business Needs a Website

A business website is an essential component of any modern business. This is because of the various benefits that any business can derive from its website. These benefits include an easy platform for communication and interaction with customers, clients, business associates, suppliers, distributors and all others. It is also a great platform for advertising, [...]

By |2017-07-02T10:34:21+00:00July 27th, 2012|Website Design|Comments Off on 7 Reasons Why Your Business Needs a Website

Why Internet Marketing Does Not Work Without SEO

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free [...]

By |2017-07-02T10:37:42+00:00June 3rd, 2012|Search Engine Optimization|Comments Off on Why Internet Marketing Does Not Work Without SEO