While creating a Top 10 Social Media Marketing Trends in 2015 list, it was always going to be difficult to avoid mentioning content marketing. Now, content marketing has figured prominently in the last few years worth of predictions. Some may have been hoping that this was a fad, and a more convenient and less [...]
Creating an email list, and driving repeat business from this list is one of the most important things you can do for your business, according to Forrester research. Statistics indicate that a huge advantage for businesses is that email marketing offers a 20% open rate, and only a .3% opt-out rate. But to achieve [...]
Measuring Blogging and Social Media Marketing Performance Ok ... you've finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts. Now, you are sure they're going to rock. But how will you really know how effective your messages are. And how can you [...]
"More". One word that according to MarketingProfs and Content Marketing Institute's findings, simply describes the state of content marketing. More and more B2Bs are spending more, adopting new tactics, and distributing more content than ever before. For example, on average, B2B marketers are spending 33% of their marketing budgets on content marketing. The revolution [...]
If you want to dominate local search results for your business or organisation, the you need to stop playing "Peek-A-Boo" . Who knew that this age-old game could teach us a thing or two about local SEO. Now there are 2 sides to this game. The first is that this is how it feels [...]
It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn't need to be. To maximise a business's success online requires systematic, well thought out planning and execution. It has been said that online marketing is a mix of science and art. [...]
Want to know how social media is being used by marketers in 2014, and what strategies are proving effective ? Our friends at Social Media Examiner recently commissioned its 6th annual 2014 Social Media Marketing Industry Report to understand how marketers are using social media. Over 2,800 marketers were surveyed for this [...]
The mobile marketing landscape is a marketer's final frontier. While it is fraught with many perils, it is also teeming with opportunities for those with the right knowledge and skills. WebDAM have created an interesting infographic presenting 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile [...]
Attention Business Owners As a business owner, wouldn't it be great if you could: * Ramp up natural traffic to your website, * Be found on Google for more search terms, and * Grow your business online & make more money? If you want to increase organic traffic by more than [...]
There is so little going on in Social Media at the moment ... NOT ! LinkedIn Hits 50 Million Members in Asia Pacific, 5 Million In Australia While there are 5 million accounts in Oz, 3.3 million are active on a monthly basis. Guess what ? LinkedIn is not blocked in China, whereas [...]
Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram .... At one stage or another pundits predicted they would not last. Well, not only are they still here ( Facebook ~ 10 years old ), many have flourished. What are the similarities and differences between our favourite Social Media platforms ? Here is a quick look, from [...]
Recently, email has been touted as ... the new 'email'. What does this mean ? Simply put, despite the growth and proliferation of Social Media, email remains one of the most effective means of both distributing your message or offer, and subsequently engaging with your target market. But many businesses seem to struggle with [...]
