Yearly Archives: 2014

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Top 10 Social Media Marketing Trends in 2015

  While creating a Top 10 Social Media Marketing Trends in 2015 list, it was always going to be difficult to avoid mentioning content marketing.   Now, content marketing has figured prominently in the last few years worth of predictions. Some may have been hoping that this was a fad, and a more convenient [...]

By |2017-07-02T09:09:26+00:00December 30th, 2014|Social Media|Comments Off on Top 10 Social Media Marketing Trends in 2015

Tracking The Success Of Your Social Media and Web Posts

Measuring Blogging and Social Media Marketing Performance  Ok ... you've finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts. Now, you are sure they're going to rock. But how will you really know how effective your messages are. And how can you [...]

By |2021-01-29T05:02:39+00:00October 7th, 2014|General marketing|Comments Off on Tracking The Success Of Your Social Media and Web Posts

Content Marketing Strategies for 2014 and beyond

"More". One word that according to MarketingProfs and Content Marketing Institute's findings, simply describes the state of content marketing. More and more B2Bs are spending more, adopting new tactics, and distributing more content than ever before. For example, on average, B2B marketers are spending 33% of their marketing budgets on content marketing. The revolution [...]

By |2021-01-29T05:10:49+00:00September 15th, 2014|Blogging|Comments Off on Content Marketing Strategies for 2014 and beyond

How To Dominate Local Search Results – Gangnam Style

If you want to dominate local search results for your business or organisation, the you need to stop playing "Peek-A-Boo" . Who knew that this age-old game could teach us a thing or two about local SEO. Now there are 2 sides to this game. The first is that this is how it feels [...]

By |2021-01-29T06:27:09+00:00August 23rd, 2014|Search Engine Optimization|Comments Off on How To Dominate Local Search Results – Gangnam Style

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn't need to be.   To maximise a business's success online requires systematic, well thought out planning and execution.   It has been said that online marketing is a mix of science and art. [...]

By |2017-07-02T09:18:33+00:00July 14th, 2014|General marketing|Comments Off on Successful B2B online marketing recipe – Add a dash of Science and Art

7 Social Media Marketing Trends for 2014

Want to know how social media is being used by marketers in 2014, and what strategies are proving effective ?   Our friends at Social Media Examiner recently commissioned its 6th annual 2014 Social Media Marketing Industry Report to understand how marketers are using social media.   Over 2,800 marketers were surveyed for this [...]

By |2017-07-02T09:21:36+00:00June 9th, 2014|Social Media|Comments Off on 7 Social Media Marketing Trends for 2014

Mobile Marketing Landscape in 2014

The mobile marketing landscape is a marketer's final frontier. While it is fraught with many perils, it is also teeming with opportunities for those with the right knowledge and skills.   WebDAM have created an interesting infographic presenting 25 interesting statistics about current trends in mobile, the mobile market share, the growth of mobile [...]

By |2017-07-02T09:47:23+00:00May 20th, 2014|Mobile Apps|Comments Off on Mobile Marketing Landscape in 2014

The Importance of Google+ for Business Owners

Attention Business Owners   As a business owner, wouldn't it be great if you could:   * Ramp up natural traffic to your website, * Be found on Google for more search terms, and * Grow your business online & make more money?   If you want to increase organic traffic by more than [...]

By |2017-07-02T09:49:40+00:00April 23rd, 2014|Social Media|Comments Off on The Importance of Google+ for Business Owners

Social Media News – March 2014

There is so little going on in Social Media at the moment ... NOT ! LinkedIn Hits 50 Million Members in Asia Pacific, 5 Million In Australia   While there are 5 million accounts in Oz, 3.3 million are active on a monthly basis. Guess what ? LinkedIn is not blocked in China, whereas [...]

By |2017-07-02T09:50:28+00:00March 17th, 2014|Social Media|Comments Off on Social Media News – March 2014

Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram – How Do They Stack Up in 2014

Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram .... At one stage or another pundits predicted they would not last. Well, not only are they still here ( Facebook ~ 10 years old ), many have flourished. What are the similarities and differences between our favourite Social Media platforms ? Here is a quick look, from [...]

By |2017-07-02T09:54:00+00:00February 19th, 2014|Social Media|Comments Off on Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram – How Do They Stack Up in 2014

7 Important Email Marketing Tips For 2014

Recently, email has been touted as ... the new 'email'. What does this mean ? Simply put, despite the growth and proliferation of Social Media, email remains one of the most effective means of both distributing your message or offer, and subsequently engaging with your target market. But many businesses seem to struggle with [...]

By |2017-07-02T09:54:55+00:00January 15th, 2014|Email Marketing|Comments Off on 7 Important Email Marketing Tips For 2014
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