There are many pieces of the puzzle regarding maximising your business presence online. Some may be more important than others, depending on your business, and marketing strategy. But rest assured, without careful consideration and execution of some or all of the puzzle pieces below, you risk remaining ‘invisible’ to your customers and potential clientele.
The traditional basis of any Internet presence is the business website. This presence can range from a static one page site all the way to a customised e-commerce presence, complete with Social Media integration, and optimised to present seamlessly on a mobile device.
According to Google, most businesses do not have a website. And those that do, have not maximised its presence. For example, too many business websites do not even provide their customers with a way to contact them, or leave feedback. Integration to Facebook, or LinkedIn is often lacking, and even maps and direction-capabilities.Webmentum can help businesses in the design, creation and optimization of their web presence.
With the proliferation of smartphones ( Australia currently has a penetration factor of over 120% ), more and more consumers are searching via their mobile phone. If your business website is not mobile-optimised ( as are 80% of current websites, according to Google ), your customer experience will be poor, and they will likely overlook your business. Webmentum specialises in designing and optimising Mobile websites for all mobile devices.
Mobile Apps ( iOS and Android )
We have to face facts. Mobile Apps are the new Internet. Think about it : Facebook, Email, Twitter, Skype, RSS feeds , WhatsApp , and directory apps. Does anyone actually surf anymore ? Mobile Apps provide businesses with a sleeker way to brand themselves, as well as provide super fast web services users to their customers. Very economically. They also provide consumers with a personalised way of communicating with their service providers. Designing Mobile Apps is a premier service provided by Webmentum .
Social Media campaigns
The social media sandbox is an exotic mix of online marketing opportunities. Facebook, LinkedIn, Google+, Twitter, Pinterest and others. Each can be a bona fide hero for your business, or a disaster, depending on your business’ individual requirements and how they are managed. Webementum can help you prioritise and maximise you SM effotrts, and can even run your campaigns for you.
With the advent of Web 2.0 and beyond, voice ( or ‘hand’ as Seinfeild would have it ) has been given to consumers on a silver platter. How does a business deal with bad reviews, comments, and derogatory feedback. Webmentum not only can offers online RM strategies, but a FREE Mobile App upon application !
BUT WAIT, THERE’S MORE !
Online asset management
In the good old days, the only online asset a business needed to support and manage was the traditional website. Nowadays, it is not unusual for a business to have a website, mobile website, a business Facebook account and other assets. Webmentum Marketing offers a single point of contact for 24/7 support and management for your entire online asset register.
Search Engine Optimisation
If you simply create a website on the Internet, even if it’s the coolest website EVER, it is unlikely anyone will ever find it .. without Search Engine Optimisation. Please contact Webmentum for all a no-obligation SEO discussion and for all your SEO needs.
Search Engine Marketing
Depending on your marketing requirements, especially in highly competitive arenas, sometimes increasing your web presence needs a bit of a kick in the pants, with paid contextual advertising, banner placements, or solo ads. Google Adwords, Facebook Ads, Microsoft adCentre are just a few of the various SEM methods available, and Webmentum can help you with strategies and/or execution.
Life Cycle Management
Webmentum Marketing specialises in the Life Cycle Management of online assets. From scheduled website refreshes , to Coupon offer management , to Facebook competition design, execution and Analytics reporting, Webmentum has a Life Cycle Management plan for you.
Trademarked Blueprinting consultations
Often businesses have a clear idea of where they want to go in the online world, but are not sure how to get there, in the most cost effective and efficient way. One or our highly trained analysts sit or Skype with you providing a proven trademarked blueprinting consultation. The result is a consolidated and collaborative blueprint which you then own yourselves, or can outsource to Webmentum.