How QR codes can light up your marketing efforts

Without doubt, QR codes are a cost-effective and fun marketing tool for businesses. According to a Mobio Technologies study, the use of QR codes has increased by over 9,840% for the second quarter of 2011 compared to the same period a year earlier. And this trend is ever increasing, as businesses recognise the simplicity and power of QR codes. There are literally 100s of ways that a business can benefit from the use of QR codes, including ; increasing brand recognition, providing immediate coupons and discounts for customers, and sending marketing messages and business offer updates, to name a few.

But at Webmentum, we take QR codes to the next level,

by morphing the boring and turning it into funky !

QR codes are becoming an essential tool in the arsenal of businesses, as they are cost effective, track-able, and have a plethora of uses, including ;

Browse to a website
Retrieve a discount coupon
Bookmark a website
Make a phone call
Send a short message
Send an e-mail
Create a vCard (v2.1 or v3.0) with coordinates to add a contact to your device
Create a meCard to add a contact to your device
Create a vCalendar event to add to your calendar
Create a link to Google Maps URLs
Create a link to raw geological coordinates
Create market:// URLs for searching for publishers or packages on Market app for Android
Create special YouTube:// URLs for YouTube app on iPhone
Fetch and encode the latest tweet of a Twitter user
Overlay a Twitter users profile image over the codeCreate a mobile URL to tweet on Twitter
Initiate a chat to a particular Blackberry PIN on Blackberry Messenger
Connect to a WIFI network on Android devices
Read plain or free formatted text on your device