So you think you have it made ? You have great content on your website, a valuable in-demand service or product and a vibrant, growing and loyal community. So, Google is likely to reward you with high SEO rankings in its search engine.
It is absolutely understandable if a business wants to fast track these results, either by themselves or via outsourced professionals.
Unfortunately, dabbling with SEO is fraught with danger for those unschooled in ethical SEO practice management. It is too easy to get your website slapped off the first few pages of Google.
So we thought we would share some really great strategies from our friends at QuickSprout . The 2 main takeaways are:
Focus on Relevance
Both relevant copy and links, to and from your content are becoming increasingly vital signals to Google.
Build Brand ( Social Media ) Signals
If your business is seen as a brand by Google, it is less likely to be penalised compared to websites that do not.
For example, having a decently sized social media following can help in this determination.
Having a professionally designed and mobile friendly website is also essential.
Most of these strategies fall within the realm of common sense, however it is so easy to get caught up with dealing with business competition that dealing with the competition to win the Google search war can lead us to skimp on the essentials and chase the ‘easy’ quick wins.