Digital Marketing continues to be a dominant advertising force for businesses regarless of whether they have a strong online presence or not. Here are 3 of what we think will be the most influencial trends for 2014 and beyond. PAID ADVERTISING It was inevitable, wasn't it ? Some of the most profitable online marketing [...]
I have to admit that finding and securing images has to be the bane of all online marketers, regardless of whether it is for our Social Media assets, or whether it is simply to spice up our website articles. Particularly with Social Media, expressing your brand online is becoming a much more visual [...]
Although Pinterest is the 3rd largest social media site after Facebook and Twitter, and a relative infant with regard to social media marketing, statistics tell us that to ignore it would be unwise. Here are some amazing Pinterest Marketing statistics that should easily sway you to include Pinterest in your social media marketing arsenal. [...]
Social media marketing mistakes are many and most are unforgiving. For those of you who are just starting out in social media marketing, you certainly want to avoid the major ones. For those of you who are active and successful in Social Media Marketing, you are probably thinking, " ONLY 8 !". Yes, [...]
Where do we find the best sources for targeted traffic, and what do we have to do to get them to work for us? In this article, we start exploring some well known, and some lesser known volcanoes of paid traffic that can be turned on like a faucet, by anyone. These include: Google [...]
Tried and true Google Adwords tips are essential to ensuring that you get bang-for-your-buck for your Google Pay Per Click campaigns. Adwords can be a complex beast to many businesses, but it doesn't need to be. However, it is also important to realise that simply choosing a few keywords to target will not [...]
Remember how we impressed upon you how large and compelling the LinkedIn network is, and how critical it was to have a top-notch, best-practise built presence on LinkedIn ? Well, as it turns out, it would have been a crime to leave you with the view that 10 tips alone would be enough to [...]
With over 200 Million users from over 200 countries worldwide, LinkedIn is growing at over 170 thousand new users every day. As the largest professional and business social networking site, it caters for both B2B, B2C and particularly those looking for employment. And with dizzying performances on the public stock market, indicating it is not [...]
Increasingly, businesses are finding they need access to top Social Media management Tools to help automate their online marketing efforts. As businesses and professionals alike embrace social media more and more, they are finding that one of the major challenges facing them include finding the best way to manage multiple social media platforms, via [...]
Considering the topic, maybe you think I'm going to talk about the Big "F". Or maybe the Big "G". Or even the growing "Y". Well, I will mention these social media networks, but we'll be focussing on the disruptive rise of the challengers to Facebook, Google+ and Youtube. The minnows, so to speak. But [...]
The Age of Mobile is upon us. The smartphone is everywhere. I mean everywhere ! And they seem to be inseparable from their owners regardless of venue. Bedrooms, subways, theme park rides, swimming pools, bathrooms. Apparently we absolutely need to be within arm's reach. Just in case we need to search, tweet, text or [...]
In 2013, social media marketing via sites like Facebook, Twitter, Google Places, and LinkedIn is set to become an increasingly valuable marketing strategy for small and medium sized businesses. These sites require very little monetary input and are simple to use, allowing companies with limited resources to compete with much larger corporations. More importantly, [...]
