While creating a Top 10 Social Media Marketing Trends in 2015 list, it was always going to be difficult to avoid mentioning content marketing.
Now, content marketing has figured prominently in the last few years worth of predictions. Some may have been hoping that this was a fad, and a more convenient and less expensive solution would take its place. But the reality is that businesses and marketers are currently spending 25% plus of their marketing budget on content marketing, and this is set to increase substantially in 2015.
Multimedia ( audio and visual ) content is also predicted to dominate social media marketing trends in 2015. Why? Because they are so, so effective at driving engagement and positive response rates. The fact that visual-centric social media networks such as Snapchat, Vine, and Instagram are testament to the ubiquity and effectiveness of multimedia. Explainer videos in particular has become a ‘hockey stick’ phenomenon ( the shape of skyrocketing popularity indicated in a Google Trends search for ‘Explainer Videos’ ).
Additionally, increased social media ad spend and use of micro-segmentation and predictive behaviour will figure strongly in 2015.
But wait there’s more ! New social media networks are still being created in order to fill market needs. Ello and YikYak are just 2 to mention here that are changing the conversation about advertising and privacy.