“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Online marketing is all about attention getting. However everyone with a web presence , blogger or not, often struggles to get attention, let alone achieve viral content marketing, at least for the right reason anyway.   On the one hand, everyone wants their content to go viral. On the other hand, we want to [...]

By |2017-07-02T09:06:25+00:00January 16th, 2015|Blogging, General marketing|Comments Off on “Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Top 10 Social Media Marketing Trends in 2015

While creating a Top 10 Social Media Marketing Trends in 2015 list, it was always going to be difficult to avoid mentioning content marketing. Now, content marketing has figured prominently in the last few years worth of predictions. Some may have been hoping that this was a fad, and a more convenient and less [...]

By |2024-02-03T12:24:01+00:00December 30th, 2014|Social Media|Comments Off on Top 10 Social Media Marketing Trends in 2015

Content Marketing Strategies for 2014 and beyond

"More". One word that according to MarketingProfs and Content Marketing Institute's findings, simply describes the state of content marketing. More and more B2Bs are spending more, adopting new tactics, and distributing more content than ever before. For example, on average, B2B marketers are spending 33% of their marketing budgets on content marketing. The revolution [...]

By |2021-01-29T05:10:49+00:00September 15th, 2014|Blogging|Comments Off on Content Marketing Strategies for 2014 and beyond

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn't need to be.   To maximise a business's success online requires systematic, well thought out planning and execution.   It has been said that online marketing is a mix of science and art. [...]

By |2017-07-02T09:18:33+00:00July 14th, 2014|General marketing|Comments Off on Successful B2B online marketing recipe – Add a dash of Science and Art
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