“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Online marketing is all about attention getting. However everyone with a web presence , blogger or not, often struggles to get attention, let alone achieve viral content marketing, at least for the right reason anyway.   On the one hand, everyone wants their content to go viral. On the other hand, we want to [...]

By |2017-07-02T09:06:25+00:00January 16th, 2015|Blogging, General marketing|Comments Off on “Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Tracking The Success Of Your Social Media and Web Posts

Measuring Blogging and Social Media Marketing Performance  Ok ... you've finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts. Now, you are sure they're going to rock. But how will you really know how effective your messages are. And how can you [...]

By |2021-01-29T05:02:39+00:00October 7th, 2014|General marketing|Comments Off on Tracking The Success Of Your Social Media and Web Posts

Content Marketing Strategies for 2014 and beyond

"More". One word that according to MarketingProfs and Content Marketing Institute's findings, simply describes the state of content marketing. More and more B2Bs are spending more, adopting new tactics, and distributing more content than ever before. For example, on average, B2B marketers are spending 33% of their marketing budgets on content marketing. The revolution [...]

By |2021-01-29T05:10:49+00:00September 15th, 2014|Blogging|Comments Off on Content Marketing Strategies for 2014 and beyond

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn't need to be.   To maximise a business's success online requires systematic, well thought out planning and execution.   It has been said that online marketing is a mix of science and art. [...]

By |2017-07-02T09:18:33+00:00July 14th, 2014|General marketing|Comments Off on Successful B2B online marketing recipe – Add a dash of Science and Art

7 Social Media Marketing Trends for 2014

Want to know how social media is being used by marketers in 2014, and what strategies are proving effective ?   Our friends at Social Media Examiner recently commissioned its 6th annual 2014 Social Media Marketing Industry Report to understand how marketers are using social media.   Over 2,800 marketers were surveyed for this [...]

By |2017-07-02T09:21:36+00:00June 9th, 2014|Social Media|Comments Off on 7 Social Media Marketing Trends for 2014
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