Tag Archive | "social media marketing"

State of Social Media Marketing in 2015

State of Social Media Marketing in 2015

The online marketing space is crowded. Too many choices and ultimately confusing for many who dare not dip their toe in the water. It is no surpirse that social media marketing and networking appears to be growing, particularly on mobile.

Organic search for example has just become too difficult, unless you  know what you’re doing or have access to a seasoned professional. Social media marketing is just too appealing for many demographics.

The infographic below from JBH and Smart Insights gives us a glimpse into the growing phenomenon of social media marketing in 2015 and beyond.

The importance of mobile users is clear, with a significant increase in social media usage pretty much across the board. Youtube and Facebook apps are killing it on Android smartphones. And while this

particular statistic is from USA, it mirrors global usage on desktops which is quite telling.

Most importantly, research from Smart Insights indicate that a massive 33% of marketers gave social media a medium-high rating, as opposed to 19% for display advertising and 23% for online PR.

So social media marketing must be doing something right . What do you think ?

 

If you u would like to learn more about how smart Social Media marketing can help propel your business online, please contact Hymie on 0414-329674, or at hymie@WEBMENTUM.com .

Posted in General marketing, Internet Marketing Tips and Strategies, Social MediaComments Off

Why it is crazy NOT to use Social Media for your business

Why it is crazy NOT to use Social Media for your business

Albert Einstein once said ” The definition of insanity is doing the same thing over and over again, and expecting a different result.”

If you’re not actively using social media to propel  your business online, and still expect better results eventually,  well …..

Social media has created a revolution online. Platforms such as Twitter and LinkedIn that were originally ‘poo-pooed’ and predicted to fail, yet are now leading the pack in helping businesses succeed and differentiate.

Is it really that surprising that more than 87% of businesses worldwide now have some form of presence on social media websites? And that over 69% actually post updates and other content that are related to their field of interest ?

“We don’t have a choice of whether we DO social media, the question is how well we do it” Erik Qualman, author of Socialnomics

1. TALK – Increase your business and brand exposure

The smallest, newest business now lives in an era where it can potentially compete with global monopolies online. How crazy is that ? No need any more to pay for expensive full page advertisements in print media, or purchase billboard contracts in order to compete.

Social media giants such as LinkedIn, Facebook and Twitter share over an incredible 1.5 billion users around the globe. Social platforms such as these allow your business to effortlessly extend your brand, product and services well beyond your company’s own geographic location. Social networks are an ideal platform for making contact with your current and potential customers.

2. LISTEN – Improve your already great customer service

 

“If you don’t like what’s being said, then change the conversation” – Don Draper, Senior Partner Sterling Cooper & Partners

One of the main advantages that comes with the likes of social media is the unrivalled ability to communicate directly and personally to your current and potential customers. Social media platforms grant your company the ability to engage directly with your customers in real-time and meaningful conversations, either it be about a compliment, your service or product or a complaint.

3. SAVE – Advertising on social media can be more affordable than traditional methods

 

70% plan on increasing their ad spend in 2015 – results from Salesforce survey of 5,000 marketers

Paid advertising is a key revenue stream for all the major social media companies. And the fact that most businesses that have successfully used social media advertising to grow their market share, plan on increasing their ad spend is testament to the fact that something there is worth considering. If you haven’t been successful in social media advertising, you need an expert to help you towards  the sort of success your competitors are currently enjoying.

Precise targeting has become easier than ever when advertising on social media networks.

With experience or access to a competent social media expert, social media advertising is well within reach for all types of businesses. If you decide to spend just a single dollar on Facebook, their advertisements can be targeted specifically to a certain type of audience.

Your advertisement also has the possibility of being shared with a customer’s friend list. Which means an even greater exposure to your brand, service or product.

And with improved precision targeting capabilities, advertising on social media networks has become essentially a no-brainer.

4. GAIN – Use social media to take strategic advantage over your competitors

 

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog

Social media can AMPLIFY competitive advantage online. ( But be wary, social media can amplify failure as well ! ).

Since social media assists in levelling the playing field, it is easier to see what competitors are doing, so you can then mimic or differentiate, depending on your strategy.

If you have a great product or a great service, or even a great story, social media allows you to grab a greater share of mind, and inevitably a greater share of wallet too.

Together with best practice marketing strategies, such as ensuring a durable USP ( Unique Selling Proposition ), social media can help propel your business online.

Einstein implores you …. Get your social media skates on today. 

If you would like to learn more about how smart Social Media marketing can help propel your business online, please contact Hymie on 0414-329674, or at hymie@WEBMENTUM.com .

Posted in General marketing, Social MediaComments Off

How Social Media Can Empower Your Employees To Be Brand Advocates

How Social Media Can Empower Your Employees To Be Brand Advocates

Brand advocacy is the pinnacle of SOCIAL CURRENCY. You cannot buy it, but you can certainly build it.

There is certainly no denying that businesses, entrepreneurs and marketers are now beginning to take advantage of brand advocates in order to tell their brand’s story in social channels,  such as Facebook, Twitter and even LinkedIn. But it seems that many businesses are overlooking one incredibly important group of individuals in order to boost their brand; their employees.

Why are brand advocates so important to your business?

 

Joe Tripodi, Chief Marketing Officer of Coca-cola says “awareness is fine, but advocacy will take your business to the next level. “

There has been an abundance of several studies that have been able to highlight statistical proof that brand advocates most certainly work.

Studies conducted by the Wharton School of Business , R&G Technologies  as well as McKinsey  have all revealed the outstanding benefits of brand advocates:

●    A referred customer has up to 16% higher lifetime value to your business.
●    Brand advocacy can help reduce the overall cost of acquiring new customers.
●    Word of mouth is responsible for 20% to 50% of all purchasing decisions.
●    Referral leads take less time to convert (less decision time is needed).
●    People trust the word of family and friends more than any other source and will pay less attention to advertising, promotions and company marketing sources.
●    83% of satisfied customers are more than willing to refer products or services.
●    29% of satisfied customers will actually refer products or services to a friend or family member.

Brands do not require an over-sized or unrealistic budget in order to get noticed. The solution? Companies need to utilise their employees social capital.

Consumers trust information from their own social media networks.

 

With social media, real reviews and opinions from real customers are available at a push of a button. This is why consumers primarily trust online information. Did you join a particular website or forum, or perhaps buy a specific product because you saw an advertisement or did you do it because a family member, friend or work colleague told you about it?  Consumers don’t often ask search engines if a particular company or brand is legitimate. When you empower your employees to become brand advocates, they are leaving a lasting impression with individuals that understand their motivations.

As we’ve seen, consumers typically believe online reviews, even if those reviews are submitted from people they don’t know, over company promotions, messaging and advertising.

Honesty speaks positively and loudly about your business.

 

Involving your employees in the social media conversation allows many of your company’s departments to interact with one another, potentially creating a valuable inbternal feedback loop.

Involving employees also provides a world of opportunity to humanise the way your brand appears and functions, both internally and online in the public domain. The information that your employees can provide will most certainly be a valuable tool in order for your business and brand to connect with potential buyers.

Empowering your employees

 

Empowering employees in order for them to become brand advocates is most certainly one way in order to engage an active market through social media with low risk and high return.  Companies who are capable of recognising the potential of their very own employees, will no doubt have a market advantage by connecting with a larger number of potential customers, more quickly with minimal outlay.

But how do you empower them to become fundamental brand advocates who will use your brand as an additional extension of themselves? And what incentives do you offer them in order for them to perform, in what some may believe to be, above and beyond their contracted roles?

Provide RewardsProvide your chosen employees with incentives and rewards so that they’re eager to promote the company on social media. This can be anything from special bonuses, gift cares, casual dress day or even a day off. Be sure to make it something worthwhile so that employees don’t think of it as a job and are excited to be a part of.  Fast Company also recommends using social media as a way for employees to prove themselves for leadership positions and advancement in the company. 

Create A Social Media Policy For Your Company, including marketing collateral and an approved management plan in the case of negative feedback.

Measure The ResultsTo make sure the employee brand advocate program is working, you’ll have to measure its results. You can do this by monitoring key words, surveys of ambassadors on how their experience is going and make corrections where needed, tracking business relationships that have been established and creating a system that collects information on complaints or praise from customers.

Employee brand advocates will improve your bottom line. Smart companies are empowering their employees to become an extension of your brand, and as a result, an additional marketing asset.

Start empowering your employees today !

Posted in Social MediaComments Off

Tracking The Success Of Your Social Media and Web Posts

Tracking The Success Of Your Social Media and Web Posts

Measuring Blogging and Social Media Marketing Performance

Ok … you’ve finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts.

 

Now, you are sure they’re going to rock. But how will you really know how effective your messages are. And how can you compare these with previous messages. Maybe likes, comments, or how about looking at the Google Analytics Bounce Rate?

 

Face it; if you are going to invest time or money into online marketing, you really need to have an idea of how you’re going to measure overall performance, let alone social media marketing performance .

 

Identifying and perfecting key performance indicators (KPIs) will often save the day. Well, they will help justify your investment in any case.

 

Here is a great infographic from InfographicWorld, that depicts what we should be looking for in performance measurement. Obviously the different media provide some innate KPIs, and others you need to create yourself. Importantly, it is essential to recognise that the different KPIs carry different weights and importance, depending on what you are trying to achieve specifically.

 

There is even mention of some top tools and aggregators that can help automate the process.

 

The infographic provides a valuable insight into the world of posting power measurement. However, if you need any specific assistance with your online business, make sure to contact Hymie on +61 414 329674 or hymie@webmentum.com.

 

Enjoy !

social media marketing performance
Courtesy of: Infographic World

Posted in General marketingComments Off

Successful B2B online marketing recipe – Add a dash of Science and Art

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn’t need to be.

To maximise a business’s success online requires systematic, well thought out planning and execution.

It has been said that online marketing is a mix of science and art. The following infographic from our friends at Circle Studio. reinforces this concept:

Put simply, creative offers and practical content are required to generate traffic, which in turn generates leads.

Here are some key take-aways :

1. Start with a PLANStrategy is the foundation for any online marketing that a business conducts.

2. Here’s your advantageMost businesses do not have a formal online marketing strategy.

3. Multiple touch points - 97% of visitors are not ready to purchase on their first visit to your company website

4. Articulate how you solve problems Content marketing is crucial as it provides the opportunity for your business to explain why your solutions solve an important problem .

5. Importance of Earned/Owned/Paid traffic - The right combination of traffic generation strategies will ensure your business is found online.

6. To blog or not to blog - 67% of B2B companies that blog generate more leads per month than those who don’t.

7. Practical engagement - 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing” is a key influence in choosing a solution provider.

8. Measure twice, cut once - Measuring appropriate analytics in each phase of the sales cycle is key to converting a prospect to a loyal customer.

In summary:

Plan > Create content > Build Traffic > Qualify Leads > Measure campaigns > Grow your business

The Science of B2B Marketing infographic syndicated from Circle Studio.

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