Albert Einstein once said " The definition of insanity is doing the same thing over and over again, and expecting a different result." If you're not actively using social media to propel your business online, and still expect better results eventually, well ..... Social media has created a revolution online. Platforms such as Twitter [...]
Brand advocacy is the pinnacle of SOCIAL CURRENCY. You cannot buy it, but you can certainly build it. There is certainly no denying that businesses, entrepreneurs and marketers are now beginning to take advantage of brand advocates in order to tell their brand’s story in social channels, such as Facebook, Twitter and even LinkedIn. [...]
The online marketing space is crowded. Too many choices and ultimately confusing for many who dare not dip their toe in the water. It is no surpirse that social media marketing and networking appears to be growing, particularly on mobile. Organic search for example has just become too difficult, unless you know what you're [...]
Measuring Blogging and Social Media Marketing Performance Ok ... you've finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts. Now, you are sure they're going to rock. But how will you really know how effective your messages are. And how can you [...]
It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn't need to be. To maximise a business's success online requires systematic, well thought out planning and execution. It has been said that online marketing is a mix of science and art. [...]
