Tag Archive | "linkedin profile"

Hot Tips To Improve Your LinkedIn Presence – Phase 2

Hot Tips To Improve Your LinkedIn Presence – Phase 2

Remember how we impressed upon you how large and compelling the LinkedIn network is, and how critical it was to have a top-notch, best-practise built presence on LinkedIn ? Well, as it turns out, it would have been a crime to leave you with the view that 10 tips alone would be enough to enable you to stand out from the crowd. There are literally dozens of tips that can help you get your groove on.

Here are 10 more best tips to improve your LinkedIn presence, in no particular order.

1. Keywords, keywords, keywords


As the most popular professional network, LinkedIn is also the largest professional search engine. In order to be found when someone is doing a LinkedIn search, you must have your relevant search phrases embedded in your title, headline, summary and the rest of your profile.

2. Skills

This is not a section to become shy about. Add plenty of skills that apply to your profile, there are no degrees here, so even if the skill is not certified, particularly if it is a soft skill, like leadership, or management, put it down.

3. Recommendations

Try and obtain endorsements, peers, employers, and colleagues, current and past. This provides valuable SOCIAL PROOF to your brand, be it your personal brand or your business brand. This usually involves a short written text that is then displayed for all to see. There is nothing wrong with actually suggesting to the person you are asking, exactly what you wish them to say. They can put it in their own words.

4. Endorsements

LinkedIn subsequently provided the facility tor connections to leave an endorsement for a particular skill, without requiring a written note. A small icon of the endorser is left  next to the skill endorsed, as further SOCIAL PROOF for your profile. This is much simpler to accomplish and to request, and is the major reason LinkedIn provided this functionality.

5. Updates

This facility allows you to remain FRONT OF MIND with your network. You can now share updates with your connections, LinkedIn and Twitter via the main page when you are logged in. Focussing on being FRONT OF MIND, increases your Know ~ Like ~ Trust branding.

6. Multimedia

LinkedIn is currently rolling out massive changes to how they handle multimedia attachments in LinkedIn profiles. And as with all their rollouts, these changes are incremental across the entire membership. Should your profile happen to have the multimedia icon in the edit positions, then take advantage of this and add images and video/slideware to help showcase your profile.

7. Company Profile

Building a company page allows you to showcase your products and services in a special section in LinkedIn. In fact you can even now ‘Like’ and  ‘Comment’ as your Company, rather than as an individual. This provides an even greater opportunity to spread your brand far and wide with laser efficiency.  Your company can even share updates to your followers, similar to the capability originally enabled for individuals. Your company page also allows you to recruit using job postings.

Depending on your business, you can also post offers and promotions directly on your company page, with backlinks to your website, and include YouTube videos in your description.

8. LinkedIn Groups

There are 2 ways you can utilise LinkedIn groups.

The first way is to simply join them. There are lots of rules around LinkedIn groups, but in a nutshell you can join up to 50 LinkedIn groups. Joining a group serves several purposes, including super-sizing your networking connections very quickly, as well as adopting the birds-of-a-feather paradigm. Group member become additional 3rd degree connections in your network.

The second way you can take advantage of LinkedIn Groups is to create them, specifically for your cause or company. You can own or manage up to 10 different LinkedIn groups. This is perhaps one of the most powerful methodologies for strengthening your brand online.

9. LinkedIn Advertising

LinkedIn ads are PPC ( pay per click ) advertising, and can be a valuable way of targeting your market. As in Facebook ads , and Google Adwords, you can choose your demographics precisely, such as title , role, location etc.  to raise your chances of focus success. This works equally as well for the world of recruitment .

10. Login regularly

While you can set up a preference in your profile to receive email notifications of status updates from your connections, it is advisable to log in regularly in order to ensure you don’t miss anything, but more importantly to create a habit of doing your own status updates ( remember – FRONT OF MIND  ! ).

Should you require any assistance with these or any other aspects of your LinkedIn profile, please CONTACT US us for a no-obligation consultation via contact@webmentum.com .

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Hot Tips To Improve Your LinkedIn Presence – Phase 1

Hot Tips To Improve Your LinkedIn Presence – Phase 1

With over 200 Million users from over 200 countries worldwide, LinkedIn is growing at over 170 thousand new users every day.  As the largest professional and business social networking site, it caters for both B2B, B2C and particularly those looking for employment. And with dizzying performances on the public stock market, indicating it is not going to disappear anytime soon, it is no longer a question of ‘if’ you should join LinkedIn, but rather of ‘when’ and ‘how’.

Considering that your LinkedIn profile will provide your first online impression , it’s imperative that you get it right, by customising and optimising your personal profile and your business page using best practices.

Here are our top 10 tips to improve your LinkedIn presence:

1. Profile image

Use a professional image. Probably your best opportunity to make a great first impression. Make this a priority to improve attracting connections. No professional photo? No credibility. Having said that, a ‘good’ photo is better than none.

2. Build a compelling headline

With shades of Twitter, there are only 120 characters you can use at the top of your profile to describe who you are, and why people should connect. This helps to encourage focus and sharp compelling copy. Brief and descriptive keywords are essential as will be seen later in this article.

3. List your contact details


At the very least include an email address you would like to contacted on. Once again, it is surprising to see so many profiles with this information missing, which makes it that much more frustrating when trying to contact them. During the signup process, it is not obvious that your signup email is not automatically discoverable on your resulting profile. It needs to be added manually.

4. Document your current and at least two past positions

If you don’t list at least two past positions, LinkedIn won’t consider your profile to be complete, unless you list at least 2 past employment positions. This can lead to missed connection opportunities as your profile will suffer in the search results.

If it is a challenge to list professional positions, as sometimes can be the case, then create filler positions. These filler positions can include references to volunteer work, sabbaticals etc. It is a useful way of communicating your brand while satisfying LinkedIn search engine requirements. It is also Ok to list more than one position for a given role, using different keywords and responsibilities. In fact, in some instances, this is highly recommended !

5. Add your education information

Why is this important, you may ask ? LinkedIn, via its proprietary search engine uses this information to assist with location queries for its membership. Six degrees of separation, and all that !

6. Customize your “website” listings

Under the Websites section of your LinkedIn profile, you can have up to three listed. Choose the “Other” option when setting up each of these links and describe the links to your brand with relevant terms. For example, rather than using the phrase “my website,” I use “Mobile and Online Marketing.” Not only is this more descriptive, it also gives me a better opportunity to rank for those keywords in search

7. Edit your “vanity” LinkedIn URL.

Your default LinkedIn URL usually has a whole bunch of random looking numbers in it. You can quite easily edit this URL into something more memorable. An example is http://www.linkedin.com/in/stephaniesammons. This will enable your LinkedIn profile link to show up in search results under your name on all the major search engines! It is important to claim those results for your name as they provide a gateway into your personal brand.

8. Complete Your Profile


It is quite important to make sure that your profile is as complete as possible, chronologically , as well as Awards, Interests, and anything else that allows as complete a view of your brand as necessary to stand out.

9. Connect To The World


Your LinkedIn network is predicated on your 1st, 2nd and 3rd degrees connections, so start inviting connections from your immediate sphere of influence. LinkedIn makes it easy for you by connecting to your existing contact lists should you desire. Let them know why you are connecting, how you can help even. Accept connection requests according to your networking criteria, but do so diligently, and your network will flourish. The way LinkedIn works, the bigger your network, the more search results you will enjoy, and more likely the right people will find you.

10. Call To Action


As in all your online sites, it’s important that you have a clear call to action for your visitor, so they know exactly what you want them to do next. Do you want them to preferably contact you via

email ? Then say so. Do you want them to visit a website landing page, then tell them to click on the appropriate link. Do you want them to connect via LinkedIn, and so on. Without a clear Call To Action, you are leaving it up to chance as to what your visitor will do in the limited time you have their attention.

Should you require any assistance with these or any other aspects of your LinkedIn profile, please CONTACT US for a no-obligation consultation via contact@webmentum.com .

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