Tag Archive | "linkedin marketing"

Why it is crazy NOT to use Social Media for your business

Why it is crazy NOT to use Social Media for your business

Albert Einstein once said ” The definition of insanity is doing the same thing over and over again, and expecting a different result.”

If you’re not actively using social media to propel  your business online, and still expect better results eventually,  well …..

Social media has created a revolution online. Platforms such as Twitter and LinkedIn that were originally ‘poo-pooed’ and predicted to fail, yet are now leading the pack in helping businesses succeed and differentiate.

Is it really that surprising that more than 87% of businesses worldwide now have some form of presence on social media websites? And that over 69% actually post updates and other content that are related to their field of interest ?

“We don’t have a choice of whether we DO social media, the question is how well we do it” Erik Qualman, author of Socialnomics

1. TALK – Increase your business and brand exposure

The smallest, newest business now lives in an era where it can potentially compete with global monopolies online. How crazy is that ? No need any more to pay for expensive full page advertisements in print media, or purchase billboard contracts in order to compete.

Social media giants such as LinkedIn, Facebook and Twitter share over an incredible 1.5 billion users around the globe. Social platforms such as these allow your business to effortlessly extend your brand, product and services well beyond your company’s own geographic location. Social networks are an ideal platform for making contact with your current and potential customers.

2. LISTEN – Improve your already great customer service

 

“If you don’t like what’s being said, then change the conversation” – Don Draper, Senior Partner Sterling Cooper & Partners

One of the main advantages that comes with the likes of social media is the unrivalled ability to communicate directly and personally to your current and potential customers. Social media platforms grant your company the ability to engage directly with your customers in real-time and meaningful conversations, either it be about a compliment, your service or product or a complaint.

3. SAVE – Advertising on social media can be more affordable than traditional methods

 

70% plan on increasing their ad spend in 2015 – results from Salesforce survey of 5,000 marketers

Paid advertising is a key revenue stream for all the major social media companies. And the fact that most businesses that have successfully used social media advertising to grow their market share, plan on increasing their ad spend is testament to the fact that something there is worth considering. If you haven’t been successful in social media advertising, you need an expert to help you towards  the sort of success your competitors are currently enjoying.

Precise targeting has become easier than ever when advertising on social media networks.

With experience or access to a competent social media expert, social media advertising is well within reach for all types of businesses. If you decide to spend just a single dollar on Facebook, their advertisements can be targeted specifically to a certain type of audience.

Your advertisement also has the possibility of being shared with a customer’s friend list. Which means an even greater exposure to your brand, service or product.

And with improved precision targeting capabilities, advertising on social media networks has become essentially a no-brainer.

4. GAIN – Use social media to take strategic advantage over your competitors

 

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog

Social media can AMPLIFY competitive advantage online. ( But be wary, social media can amplify failure as well ! ).

Since social media assists in levelling the playing field, it is easier to see what competitors are doing, so you can then mimic or differentiate, depending on your strategy.

If you have a great product or a great service, or even a great story, social media allows you to grab a greater share of mind, and inevitably a greater share of wallet too.

Together with best practice marketing strategies, such as ensuring a durable USP ( Unique Selling Proposition ), social media can help propel your business online.

Einstein implores you …. Get your social media skates on today. 

If you would like to learn more about how smart Social Media marketing can help propel your business online, please contact Hymie on 0414-329674, or at hymie@WEBMENTUM.com .

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Top Linkedin Social Selling Tips for 2015

Top Linkedin Social Selling Tips for 2015

With the rapid growth of adoption of social media in the B2B space, social selling is definitely the latest trend to be buzzing in the marketplace. Social selling using LinkedIn is seen as a positive growth area considering the constant reminder we inevitably get that the LinkedIn demographic is predominantly professional with an average salary northwards of $120k.

“Social selling has the power to help establish a positive reputation, unearth hard-to-find information, and make important contacts in a scalable way,” LinkedIn vice president of sales Mike Derezin told Entrepreneur. “In today’s digital and data driven age, online is how perceptions are shaped, so for anyone working in sales today, it’s a real miss to not make it core to their strategy.”

LinkedIn synergises B2B social selling via corporate branding, and now even more than ever via personal branding. And this is all done with the backdrop of a ‘professional’ social media network. Serious business people will also be more inclined to spend time on LinkedIn as a result, as in stark contrast to say Facebook.

Through social selling, particularly on LinkedIn, lead generation becomes a much easier task. Particularly with LinkedIn’s 347 million membership and its new social selling tool , the Sales Navigator.

The infographic  below from LinkedIn shows the clear strategy required to optimise your social selling or lead generation on this platform.

Essentially, the social selling process involves:

1. Preparation ( including profile optimisation )

2. Prospecting

3. Making first contact

4. Building relationships

5. Taking the relationship to the next level

Enjoy the infographic !

If you would like to discuss how LinkedIn marketing can help your business grow online, please contact Hymie on +61 414 329674 or hymie@webmentum.com.

 

 

 

 

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Hot Tips To Improve Your LinkedIn Presence – Phase 2

Hot Tips To Improve Your LinkedIn Presence – Phase 2

Remember how we impressed upon you how large and compelling the LinkedIn network is, and how critical it was to have a top-notch, best-practise built presence on LinkedIn ? Well, as it turns out, it would have been a crime to leave you with the view that 10 tips alone would be enough to enable you to stand out from the crowd. There are literally dozens of tips that can help you get your groove on.

Here are 10 more best tips to improve your LinkedIn presence, in no particular order.

1. Keywords, keywords, keywords

 

As the most popular professional network, LinkedIn is also the largest professional search engine. In order to be found when someone is doing a LinkedIn search, you must have your relevant search phrases embedded in your title, headline, summary and the rest of your profile.

2. Skills

This is not a section to become shy about. Add plenty of skills that apply to your profile, there are no degrees here, so even if the skill is not certified, particularly if it is a soft skill, like leadership, or management, put it down.

3. Recommendations

Try and obtain endorsements, peers, employers, and colleagues, current and past. This provides valuable SOCIAL PROOF to your brand, be it your personal brand or your business brand. This usually involves a short written text that is then displayed for all to see. There is nothing wrong with actually suggesting to the person you are asking, exactly what you wish them to say. They can put it in their own words.

4. Endorsements

LinkedIn subsequently provided the facility tor connections to leave an endorsement for a particular skill, without requiring a written note. A small icon of the endorser is left  next to the skill endorsed, as further SOCIAL PROOF for your profile. This is much simpler to accomplish and to request, and is the major reason LinkedIn provided this functionality.

5. Updates

This facility allows you to remain FRONT OF MIND with your network. You can now share updates with your connections, LinkedIn and Twitter via the main page when you are logged in. Focussing on being FRONT OF MIND, increases your Know ~ Like ~ Trust branding.

6. Multimedia

LinkedIn is currently rolling out massive changes to how they handle multimedia attachments in LinkedIn profiles. And as with all their rollouts, these changes are incremental across the entire membership. Should your profile happen to have the multimedia icon in the edit positions, then take advantage of this and add images and video/slideware to help showcase your profile.

7. Company Profile

Building a company page allows you to showcase your products and services in a special section in LinkedIn. In fact you can even now ‘Like’ and  ‘Comment’ as your Company, rather than as an individual. This provides an even greater opportunity to spread your brand far and wide with laser efficiency.  Your company can even share updates to your followers, similar to the capability originally enabled for individuals. Your company page also allows you to recruit using job postings.

Depending on your business, you can also post offers and promotions directly on your company page, with backlinks to your website, and include YouTube videos in your description.

8. LinkedIn Groups

There are 2 ways you can utilise LinkedIn groups.

The first way is to simply join them. There are lots of rules around LinkedIn groups, but in a nutshell you can join up to 50 LinkedIn groups. Joining a group serves several purposes, including super-sizing your networking connections very quickly, as well as adopting the birds-of-a-feather paradigm. Group member become additional 3rd degree connections in your network.

The second way you can take advantage of LinkedIn Groups is to create them, specifically for your cause or company. You can own or manage up to 10 different LinkedIn groups. This is perhaps one of the most powerful methodologies for strengthening your brand online.

9. LinkedIn Advertising

LinkedIn ads are PPC ( pay per click ) advertising, and can be a valuable way of targeting your market. As in Facebook ads , and Google Adwords, you can choose your demographics precisely, such as title , role, location etc.  to raise your chances of focus success. This works equally as well for the world of recruitment .

10. Login regularly

While you can set up a preference in your profile to receive email notifications of status updates from your connections, it is advisable to log in regularly in order to ensure you don’t miss anything, but more importantly to create a habit of doing your own status updates ( remember – FRONT OF MIND  ! ).

Should you require any assistance with these or any other aspects of your LinkedIn profile, please CONTACT US us for a no-obligation consultation via contact@webmentum.com .

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Hot Tips To Improve Your LinkedIn Presence – Phase 1

Hot Tips To Improve Your LinkedIn Presence – Phase 1

With over 200 Million users from over 200 countries worldwide, LinkedIn is growing at over 170 thousand new users every day.  As the largest professional and business social networking site, it caters for both B2B, B2C and particularly those looking for employment. And with dizzying performances on the public stock market, indicating it is not going to disappear anytime soon, it is no longer a question of ‘if’ you should join LinkedIn, but rather of ‘when’ and ‘how’.

Considering that your LinkedIn profile will provide your first online impression , it’s imperative that you get it right, by customising and optimising your personal profile and your business page using best practices.

Here are our top 10 tips to improve your LinkedIn presence:

1. Profile image

 
Use a professional image. Probably your best opportunity to make a great first impression. Make this a priority to improve attracting connections. No professional photo? No credibility. Having said that, a ‘good’ photo is better than none.

2. Build a compelling headline

 
With shades of Twitter, there are only 120 characters you can use at the top of your profile to describe who you are, and why people should connect. This helps to encourage focus and sharp compelling copy. Brief and descriptive keywords are essential as will be seen later in this article.

3. List your contact details

 

At the very least include an email address you would like to contacted on. Once again, it is surprising to see so many profiles with this information missing, which makes it that much more frustrating when trying to contact them. During the signup process, it is not obvious that your signup email is not automatically discoverable on your resulting profile. It needs to be added manually.

4. Document your current and at least two past positions

 
If you don’t list at least two past positions, LinkedIn won’t consider your profile to be complete, unless you list at least 2 past employment positions. This can lead to missed connection opportunities as your profile will suffer in the search results.

If it is a challenge to list professional positions, as sometimes can be the case, then create filler positions. These filler positions can include references to volunteer work, sabbaticals etc. It is a useful way of communicating your brand while satisfying LinkedIn search engine requirements. It is also Ok to list more than one position for a given role, using different keywords and responsibilities. In fact, in some instances, this is highly recommended !

5. Add your education information

 
Why is this important, you may ask ? LinkedIn, via its proprietary search engine uses this information to assist with location queries for its membership. Six degrees of separation, and all that !

6. Customize your “website” listings

 
Under the Websites section of your LinkedIn profile, you can have up to three listed. Choose the “Other” option when setting up each of these links and describe the links to your brand with relevant terms. For example, rather than using the phrase “my website,” I use “Mobile and Online Marketing.” Not only is this more descriptive, it also gives me a better opportunity to rank for those keywords in search

7. Edit your “vanity” LinkedIn URL.

 
Your default LinkedIn URL usually has a whole bunch of random looking numbers in it. You can quite easily edit this URL into something more memorable. An example is http://www.linkedin.com/in/stephaniesammons. This will enable your LinkedIn profile link to show up in search results under your name on all the major search engines! It is important to claim those results for your name as they provide a gateway into your personal brand.

8. Complete Your Profile

 

It is quite important to make sure that your profile is as complete as possible, chronologically , as well as Awards, Interests, and anything else that allows as complete a view of your brand as necessary to stand out.

9. Connect To The World

 

Your LinkedIn network is predicated on your 1st, 2nd and 3rd degrees connections, so start inviting connections from your immediate sphere of influence. LinkedIn makes it easy for you by connecting to your existing contact lists should you desire. Let them know why you are connecting, how you can help even. Accept connection requests according to your networking criteria, but do so diligently, and your network will flourish. The way LinkedIn works, the bigger your network, the more search results you will enjoy, and more likely the right people will find you.

10. Call To Action

 

As in all your online sites, it’s important that you have a clear call to action for your visitor, so they know exactly what you want them to do next. Do you want them to preferably contact you via

email ? Then say so. Do you want them to visit a website landing page, then tell them to click on the appropriate link. Do you want them to connect via LinkedIn, and so on. Without a clear Call To Action, you are leaving it up to chance as to what your visitor will do in the limited time you have their attention.

Should you require any assistance with these or any other aspects of your LinkedIn profile, please CONTACT US for a no-obligation consultation via contact@webmentum.com .

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