Tag Archive | "blogging"

“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Online marketing is all about attention getting. However everyone with a web presence , blogger or not, often struggles to get attention, let alone achieve viral content marketing, at least for the right reason anyway.


On the one hand, everyone wants their content to go viral. On the other hand, we want to ensure that our content is useful  and not simply gratuitous . Self promotion is such a delicate balance between the desire  to go get clicks , and finding and targeting the right audience .


Our friends at Marketo have created a sensational infographic that hones in on the main areas we need to be aware of with content marketing. Now while the infographic  focuses primarily on how to build your own Buzzfeed or Upworthy website, it does contain many worthwhile tips equally applicable to vanilla business websites, and more importantly to marketing blogs.


For instance, it should be obvious that the copy in your titles are important when it comes to attention getting. But did you know HOW important ? Being creative with their title for the same story seen on a political Youtube channel, Moveon.org was able to garner 17 million views, compared to only 1 million on the Youtube channel.


Headlines need to be perfect, not crazy nor vague but with just the right amount of mystery and allure .


There is also some nascent  psychology around why people find some content click-worthy and share-worthy or not. Again there needs to e a good balance between pulling on the heartstrings and simply being entertaining.


 And testing, testing, testing. Keep testing if for no other reason than accommodating the silent but true admission that you simply don’t know everything, all the time. Split testing is relatively easy and allows you to optimise your content for maximum exposure.


And finally, needless to say, your content has to be high quality. But there, I said it anyway. You may actually note to yourself that much that is contained in the infographic  is simply logical, and we see and recognise viral content all the time on the web. But often is the case we simply need to be gently reminded, and the infographic below is a visual feast so enjoy !


If you would like to discuss how content marketing can help your business grow online, please contact Hymie on +61 414 329674 or hymie@webmentum.com.

Upworthy Internet Infographic

Brought to you by Social Marketing Software by Marketo

Posted in Blogging, General marketingComments Off

Tracking The Success Of Your Social Media and Web Posts

Tracking The Success Of Your Social Media and Web Posts

Measuring Blogging and Social Media Marketing Performance

Ok … you’ve finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts.


Now, you are sure they’re going to rock. But how will you really know how effective your messages are. And how can you compare these with previous messages. Maybe likes, comments, or how about looking at the Google Analytics Bounce Rate?


Face it; if you are going to invest time or money into online marketing, you really need to have an idea of how you’re going to measure overall performance, let alone social media marketing performance .


Identifying and perfecting key performance indicators (KPIs) will often save the day. Well, they will help justify your investment in any case.


Here is a great infographic from InfographicWorld, that depicts what we should be looking for in performance measurement. Obviously the different media provide some innate KPIs, and others you need to create yourself. Importantly, it is essential to recognise that the different KPIs carry different weights and importance, depending on what you are trying to achieve specifically.


There is even mention of some top tools and aggregators that can help automate the process.


The infographic provides a valuable insight into the world of posting power measurement. However, if you need any specific assistance with your online business, make sure to contact Hymie on +61 414 329674 or hymie@webmentum.com.


Enjoy !

social media marketing performance
Courtesy of: Infographic World

Posted in General marketingComments Off

Content Marketing Strategies for 2014 and beyond

Content Marketing Strategies for 2014 and beyond



One word that according to MarketingProfs and Content Marketing Institute’s findings, simply describes the state of content marketing. More and more B2Bs are spending more, adopting new tactics, and distributing more content than ever before.

For example, on average, B2B marketers are spending 33% of their marketing budgets on content marketing.

The revolution occurred [because]
the audience is now in charge.
— Brian Alvey ( Weblogs, Blogsmith )


Brian Alvey explains that while some brands have been publishers since Day 1, more and more B2Bs want to be publishers themselves, embracing content marketing, rather than just running ads.

Here is a wonderful infographic from our friends at Uberflip describing the growing trend of content marketing adoption.

Key Insights:

  • 78% of CMO’s believe custom content is the future of marketing ( Source: MarketingProfs )
  • B2B companies that blog generate 67% more leads ( Source: Newscred )
  • Website conversion rate is 6x higher for content marketing adopters ( Source : Kapost )
  • Content marketing costs 62% less than traditional forms of marketing (Demand Metric)

The State Of Content  Marketing In 2014 - Infographic

To learn more about how effective content marketing can help your business grow online,
to contact us today !

Posted in BloggingComments Off

Successful B2B online marketing recipe – Add a dash of Science and Art

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn’t need to be.

To maximise a business’s success online requires systematic, well thought out planning and execution.

It has been said that online marketing is a mix of science and art. The following infographic from our friends at Circle Studio. reinforces this concept:

Put simply, creative offers and practical content are required to generate traffic, which in turn generates leads.

Here are some key take-aways :

1. Start with a PLANStrategy is the foundation for any online marketing that a business conducts.

2. Here’s your advantageMost businesses do not have a formal online marketing strategy.

3. Multiple touch points - 97% of visitors are not ready to purchase on their first visit to your company website

4. Articulate how you solve problems Content marketing is crucial as it provides the opportunity for your business to explain why your solutions solve an important problem .

5. Importance of Earned/Owned/Paid traffic - The right combination of traffic generation strategies will ensure your business is found online.

6. To blog or not to blog - 67% of B2B companies that blog generate more leads per month than those who don’t.

7. Practical engagement - 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing” is a key influence in choosing a solution provider.

8. Measure twice, cut once - Measuring appropriate analytics in each phase of the sales cycle is key to converting a prospect to a loyal customer.

In summary:

Plan > Create content > Build Traffic > Qualify Leads > Measure campaigns > Grow your business

The Science of B2B Marketing infographic syndicated from Circle Studio.

Posted in General marketingComments Off

7 Social Media Marketing Trends for 2014

7 Social Media Marketing Trends for 2014

Want to know how social media is being used by marketers in 2014, and what strategies are proving effective ?

Our friends at Social Media Examiner recently commissioned its 6th annual 2014 Social Media Marketing Industry Report to understand how marketers are using social media.

Over 2,800 marketers were surveyed for this report, representing some very interesting social media marketing trends in 2014.

Here are some highlights of online marketing insights that can help your business grow online:

1. EXPOSURE, BABY – A whopping 92 percent of marketers say that their social media efforts have generated more exposure for their businesses.

2. VISUAL ASSETS ARE ON THE RISE – Most marketers ( over 70% ) plan on using more infographics and memes in their online marketing efforts.

3. BLOGGING IS INCREASING – Most marketers ( over 68% ) plan on increasing their use of Blogging

4. HERE COMES PODCASTING – Only 6% of marketers use Podcasting, but 33% of marketers plan on creating at least audio content in 2014.

5. FACEBOOK ADS DOMINATE SOCIAL MARKETING – 90% of marketers regularly use Facebook Ads

In keeping with the trend to use visuals for social media marketing, here is a great infographic from Social Media Examiner showing 7 top social media marketing trends for 2014:

social media examiner marketing trends infographic

Social media marketing trends for 2014 from Social Media Examiner.

Posted in Social MediaComments Off

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