Tag Archive | "B2B online marketing"

“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Online marketing is all about attention getting. However everyone with a web presence , blogger or not, often struggles to get attention, let alone achieve viral content marketing, at least for the right reason anyway.


On the one hand, everyone wants their content to go viral. On the other hand, we want to ensure that our content is useful  and not simply gratuitous . Self promotion is such a delicate balance between the desire  to go get clicks , and finding and targeting the right audience .


Our friends at Marketo have created a sensational infographic that hones in on the main areas we need to be aware of with content marketing. Now while the infographic  focuses primarily on how to build your own Buzzfeed or Upworthy website, it does contain many worthwhile tips equally applicable to vanilla business websites, and more importantly to marketing blogs.


For instance, it should be obvious that the copy in your titles are important when it comes to attention getting. But did you know HOW important ? Being creative with their title for the same story seen on a political Youtube channel, Moveon.org was able to garner 17 million views, compared to only 1 million on the Youtube channel.


Headlines need to be perfect, not crazy nor vague but with just the right amount of mystery and allure .


There is also some nascent  psychology around why people find some content click-worthy and share-worthy or not. Again there needs to e a good balance between pulling on the heartstrings and simply being entertaining.


 And testing, testing, testing. Keep testing if for no other reason than accommodating the silent but true admission that you simply don’t know everything, all the time. Split testing is relatively easy and allows you to optimise your content for maximum exposure.


And finally, needless to say, your content has to be high quality. But there, I said it anyway. You may actually note to yourself that much that is contained in the infographic  is simply logical, and we see and recognise viral content all the time on the web. But often is the case we simply need to be gently reminded, and the infographic below is a visual feast so enjoy !


If you would like to discuss how content marketing can help your business grow online, please contact Hymie on +61 414 329674 or hymie@webmentum.com.

Upworthy Internet Infographic

Brought to you by Social Marketing Software by Marketo

Posted in Blogging, General marketingComments Off

Successful B2B online marketing recipe – Add a dash of Science and Art

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn’t need to be.

To maximise a business’s success online requires systematic, well thought out planning and execution.

It has been said that online marketing is a mix of science and art. The following infographic from our friends at Circle Studio. reinforces this concept:

Put simply, creative offers and practical content are required to generate traffic, which in turn generates leads.

Here are some key take-aways :

1. Start with a PLANStrategy is the foundation for any online marketing that a business conducts.

2. Here’s your advantageMost businesses do not have a formal online marketing strategy.

3. Multiple touch points - 97% of visitors are not ready to purchase on their first visit to your company website

4. Articulate how you solve problems Content marketing is crucial as it provides the opportunity for your business to explain why your solutions solve an important problem .

5. Importance of Earned/Owned/Paid traffic - The right combination of traffic generation strategies will ensure your business is found online.

6. To blog or not to blog - 67% of B2B companies that blog generate more leads per month than those who don’t.

7. Practical engagement - 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing” is a key influence in choosing a solution provider.

8. Measure twice, cut once - Measuring appropriate analytics in each phase of the sales cycle is key to converting a prospect to a loyal customer.

In summary:

Plan > Create content > Build Traffic > Qualify Leads > Measure campaigns > Grow your business

The Science of B2B Marketing infographic syndicated from Circle Studio.

Posted in General marketingComments Off

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