Categorized | General marketing

Successful B2B online marketing recipe – Add a dash of Science and Art

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn’t need to be.

To maximise a business’s success online requires systematic, well thought out planning and execution.

It has been said that online marketing is a mix of science and art. The following infographic from our friends at Circle Studio. reinforces this concept:

Put simply, creative offers and practical content are required to generate traffic, which in turn generates leads.

Here are some key take-aways :

1. Start with a PLANStrategy is the foundation for any online marketing that a business conducts.

2. Here’s your advantageMost businesses do not have a formal online marketing strategy.

3. Multiple touch points - 97% of visitors are not ready to purchase on their first visit to your company website

4. Articulate how you solve problems Content marketing is crucial as it provides the opportunity for your business to explain why your solutions solve an important problem .

5. Importance of Earned/Owned/Paid traffic - The right combination of traffic generation strategies will ensure your business is found online.

6. To blog or not to blog - 67% of B2B companies that blog generate more leads per month than those who don’t.

7. Practical engagement - 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing” is a key influence in choosing a solution provider.

8. Measure twice, cut once - Measuring appropriate analytics in each phase of the sales cycle is key to converting a prospect to a loyal customer.

In summary:

Plan > Create content > Build Traffic > Qualify Leads > Measure campaigns > Grow your business

The Science of B2B Marketing infographic syndicated from Circle Studio.

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