Archive | General marketing

State of Social Media Marketing in 2015

State of Social Media Marketing in 2015

The online marketing space is crowded. Too many choices and ultimately confusing for many who dare not dip their toe in the water. It is no surpirse that social media marketing and networking appears to be growing, particularly on mobile. Organic search for example has just become too difficult, unless you  know what you’re doing […]

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Why it is crazy NOT to use Social Media for your business

Why it is crazy NOT to use Social Media for your business

Albert Einstein once said ” The definition of insanity is doing the same thing over and over again, and expecting a different result.” If you’re not actively using social media to propel  your business online, and still expect better results eventually,  well ….. Social media has created a revolution online. Platforms such as Twitter and […]

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“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

“Pick Me … Pick Me !” – Getting More Attention on the Web in 2015

Online marketing is all about attention getting. However everyone with a web presence , blogger or not, often struggles to get attention, let alone achieve viral content marketing, at least for the right reason anyway.   On the one hand, everyone wants their content to go viral. On the other hand, we want to ensure […]

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Tracking The Success Of Your Social Media and Web Posts

Tracking The Success Of Your Social Media and Web Posts

Measuring Blogging and Social Media Marketing Performance Ok … you’ve finally completed and published your latest blog. You then round off the week with a few tweets, and maybe a couple of Facebook posts.   Now, you are sure they’re going to rock. But how will you really know how effective your messages are. And how […]

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Successful B2B online marketing recipe – Add a dash of Science and Art

Successful B2B online marketing recipe – Add a dash of Science and Art

It is no spoiler alert to suggest that B2B online marketing is the bane of many business owners. But it doesn’t need to be. To maximise a business’s success online requires systematic, well thought out planning and execution. It has been said that online marketing is a mix of science and art. The following infographic […]

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Top Digital Marketing Trends of 2014

Digital Marketing continues to be a dominant advertising force for businesses regarless of whether they have a strong online presence or not. Here are 3 of what we think will be the most influencial trends for 2014 and beyond. PAID ADVERTISING It was inevitable, wasn’t it ? Some of the most profitable online marketing schemes […]

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Where To Find Free Images For Your Social Media and Web Blogs

Where To Find Free Images For Your Social Media and Web Blogs

  I have to admit that finding and securing images has to be the bane of all online marketers, regardless of whether it is for our Social Media assets, or whether it is simply to spice up our website articles. Particularly with Social Media, expressing your brand online is becoming a much more visual imperative. […]

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7 Best Sources for Targeted Traffic

7 Best Sources for Targeted Traffic

Where do we find the best sources for targeted traffic, and what do we have to do to get them to work for us? In this article, we start exploring some well known, and some lesser known volcanoes of paid traffic that can be turned on like a faucet, by anyone. These include: Google Adwords […]

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Google Adwords Tips – Optimise Your Ad Budget

Google Adwords Tips – Optimise Your Ad Budget

  Tried and true Google Adwords tips are essential to ensuring that you get bang-for-your-buck for your Google Pay Per Click campaigns. Adwords can be a complex beast to many businesses, but it doesn’t need to be. However, it is also important to realise that simply choosing a few keywords to target will not do […]

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Hot Tips To Improve Your LinkedIn Presence – Phase 1

Hot Tips To Improve Your LinkedIn Presence – Phase 1

With over 200 Million users from over 200 countries worldwide, LinkedIn is growing at over 170 thousand new users every day.  As the largest professional and business social networking site, it caters for both B2B, B2C and particularly those looking for employment. And with dizzying performances on the public stock market, indicating it is not going […]

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Why Your Customers ( And Competition ) Are Embracing Mobile Marketing

Why Your Customers ( And Competition ) Are Embracing Mobile Marketing

The Age of Mobile is upon us. The smartphone is everywhere. I mean everywhere ! And they seem to be inseparable from their owners regardless of venue. Bedrooms, subways, theme park rides, swimming pools, bathrooms. Apparently we absolutely need to be within arm’s reach. Just in case we need to search, tweet, text or share. […]

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How Social Media Marketing Can Help Your Business In 2013

How Social Media Marketing Can Help Your Business In 2013

In 2013, social media marketing via sites like Facebook, Twitter, Google Places, and LinkedIn is set to become an increasingly valuable marketing strategy for small and medium sized businesses. These sites require very little monetary input and are simple to use, allowing companies with limited resources to compete with much larger corporations. More importantly, they […]

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